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June 5, 2016

Maximizing Investments on Facebook

Today I was on Facebook, as I'm sure many people are, and read a post about an old friend who is currently going through a hard time. It was a very articulate post; at its end, I felt sad for my friend and wanted to reach out to this person. But then I thought:

1. Is this person really my friend? Not really. I mean, we shared some memories years ago, over eight years ago to ballpark it, and we haven’t talked since. This person doesn’t know much about me besides what I’ve posted on Facebook, and that’s assuming this person has even given my posts the time of day. This concept of a Facebook “friend” is interesting. Just a simple “add", then this person becomes your “friend”. I have over a thousand. But out of these friends, how many actually cared for me through my struggling times? Nada. None. Zero. Either the threshold level of “friend” is very low, or we’re kidding ourselves. I’d hope it’s the latter. Anyways, so what function do they serve? At best, they’re my audience. An audience I can boast to. Or, like my aforementioned friend, an audience to express my sadness to. Mostly to receive some passive supportive feedback (i.e. a “like”), or even some rebuke to which I can refute (we’re in the age of “you can’t invalidate my feelings”).  This is simply entertainment and distraction away from my actual life and worries. I shy away from these types of posts now. I prefer not to post of my struggles (like anyone could or tries to alleviate them) nor post of my success (like my recent promotion at work – yet I’ll make an exception for family to whom I want to share pivotal moments, like my college graduation). I prefer instead to pose questions and ask for opinions. This is the best I can receive from my Facebook friends. Sometimes, some opinions are actually helpful.

2. Say I did reach out to this person. Perhaps I “liked” the post to commiserate and show solidarity. Perhaps I went a little further and wrote sympathetic reply to the post. What did I accomplish? I can write pretty words. And I even meant the words that I wrote. But as soon as I scroll down on the feed, my mind is elsewhere. Elsewhere amidst my other thousands of friends. My old friend becomes just another post lost in my working memory. Perhaps an afterthought over dinnertime. I don’t think my reply really helped my friend. I think all it did was help me: I received my maximum on investment. I spent the less amount of effort and received the most amount I could receive in value – the thought that “I’m a good caring person”. I also diminished any feelings of guilt that I would have had if I ignored my friend. We’re feeding ourselves again (see previous post). How self-serving of me. And the scary thing is I most likely wouldn’t have even known that I was being self-serving. Even scarier, I can do the same routine over and over again to other “friends” reaping all the return at a minimum.

3. Of course, 1 and 2 are moot if I actually cared more about the other person than myself. I can use Facebook to lift others up instead of myself. This requires me to go beyond what the other 84 likers are doing. This requires me to connect to that person whom I choose to connect to. To physically do more than just type on a computer screen. To call up my old friend and actually offer tangible help besides a Facebook post. You see, often times atheists would criticize religious for offering “prayers”. Yet, this charade of investing little effort and receiving maximum return on Facebook is in effect the same thing: offering little help to the person in need while actually serving myself and downplaying any guilt. Support is helpful, you say? Sincere solidarity is a good thing? ... You might as well have said a prayer. I would have preferred the prayer. 

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